Wendy M. Doerzbacher

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What’s Ahead For Mortgage Rates This Week – June 14, 2021

June 14, 2021 by Wendy Doerzbacher

Last week’s economic reporting included readings on job openings, inflation, and consumer sentiment. Weekly reports on mortgage rates and jobless claims were also released.

Job Openings Increase as Employers Struggle to Fill Positions

Job openings rose in April according to the Labor Department, but workers were quitting jobs in record numbers. 9.30 million openings were reported as compared to expectations of 8.20 million job openings and 8.30 million job openings reported in March. Increasing job openings indicate a stronger post-pandemic economy as businesses and service providers return to full capacity. 

Employers faced multiple obstacles to filling job openings including early retirements taken during the pandemic, difficulty in finding childcare options, and continued fear of covid-19. Generous covid-19 benefits and jobless benefits delayed workers’ return to their jobs. Job openings in restaurants and hotels rose by 349,000 openings in April. About one-third of all job openings were unfilled in April. 

In other news, the Consumer Price Index, which tracks inflation, rose by 0.60 percent in May as compared to April’s reading of 0.80 percent growth. Analysts expected a reading of 0.50 percent for May. May’s reading was the fourth consecutive monthly increase in inflation since the pandemic. Higher used-car prices accounted for approximately a third of May’s inflation growth. 

What's Ahead For Mortgage Rates This Week - June 14, 2021The Core Consumer Price Index, which excludes volatile food and fuel sectors, rose by 0.70 percent in May and was 3.80 percent higher year-over-year for a 29-year high.

Mortgage Rates and Jobless Claims Fall

Freddie Mac reported lower average mortgage rates last week as the rate for 30-year fixed-rate mortgages fell three basis points to 2.96 percent; the average rate for 15-year fixed-rate mortgages fell by four basis points to 2.23 percent. Rates for 5/1 adjustable rate mortgages averaged 2.55 percent and were nine basis points lower. Discount points averaged 0.70 percent for 30-year fixed-rate mortgages, 0.60 percent for 15-year fixed-rate mortgages, and 0.20 percent for 5/1 adjustable rate mortgages. 

Initial jobless claims fell last week with 376,000 new claims filed as compared to expectations of 370,000 new claims and the previous week’s reading of 385,000 first-time claims filed. Continuing jobless claims also fell with 3.50 million ongoing claims filed as compared to the previous week’s reading of 3.76 million continuing claims filed.

The University of Michigan released initial results for its June Consumer Sentiment Index. June’s index reading was 86.4 as compared to the expected reading of 84.4 and May’s index reading of 82.9. 

What’s Ahead

This week’s economic readings include the National Association of Home Builders’ Housing Market Index along with Commerce Department readings on housing starts and building permits issued. The Federal Open Market Committee of the Federal Reserve will release its usual post-meeting statement and Fed Chair Jerome Powell will give a press conference. Weekly readings on mortgage rates and jobless claims will also be released.

Filed Under: Financial Reports Tagged With: Financial Report, Jobless Claims, Mortgage Rates

How to Market Your Home as the Perfect Rental or Investment Property

June 11, 2021 by Wendy Doerzbacher

Niche Marketing: How to Market Your Home as the Perfect Rental or Investment Property When a homeowner is preparing to sell a home, it can be beneficial to determine the target audience that is most likely to be interested in the property as an important initial step. In some cases, it is advantageous for a homeowner to position a home as a great rental property or investment property, but this requires the right strategy. By adopting a few niche marketing steps, homeowners can work with their trusted real estate agent to market a property appropriately.

Create A Cash Flow Sheet

Buyers who are searching for a rental or investment property are looking for a return on their investment in most cases, and they also may want to see how large of a down payment is needed in order for the property to realistically turn a profit. A real estate agent can work with a property owner to create a cash flow sheet that details all of this information for a buyer.

Show Comparable Rental Properties

A real estate agent can also research comparable rental data to help a property owner determine what a realistic rental rate may be. Property buyers want to know that the information provided to them in the cash flow sheet is realistic, and comparable rental data can give buyers the details they are looking for. More than that, this information may also show the average number of days similar properties stay on the market for rent and how many similar properties are available for rent in the vicinity.

Appeal To Agents Specializing In Real Estate Investments

Some real estate agents specialize in assisting investor clients, and some have standing clients that they actively seek great properties for. A skilled real estate agent may announce the listing to these agents so that they can bring the property to the attention of their clients. This focused marketing effort can yield considerable returns, but the real estate agent generally must take the initiative to contact these agents.

Some properties may be marketed as family homes or vacation homes, but others are well-suited for being rental or investment properties. Homeowners who are preparing to sell their home can work with a real estate agent to learn more about who their target audience is and how to market specifically for them. Those who are interested in learning more about how to sell their home quickly can set up a consultation with their trusted real estate professional.

Filed Under: Home Seller Tips Tagged With: Home Seller Tips, Real Estate Investing, Selling a Home

Photography Tricks To Watch Out For When Buying A Home Online

June 10, 2021 by Wendy Doerzbacher

Photography Tricks To Watch Out For When Buying A Home OnlineWith COVID and social distancing keeping people apart, buying a home in person has become a real challenge. Digital tools and online presentations of homes for sale have ramped up in response, making it possible to see properties with both static images/photos and with “360 degree” views or interactive walkthroughs. However, these are not real-time images of the home itself. They are professionally-developed representations of a property, and a lot of software work goes into making those images marketing ready.

Photographic Tools of the Trade

If a listing has included images created by a professional photographer, he or she will have used a number of resources to produce what a consumer sees. First, the camera will be a high-grade, professional unit with enhanced features in it for different lighting aspects. It may be likely that 20 to 30 individual shots were taken and possibly merged to get the “right” image.

Once the raw image set is identified, the photographer will then use processing software to enhance the image. This includes features like further lighting changes, straightening of vertical and horizontal levels in the image, color saturation and vibrancy, and spot or mistake fixing. In short, the room or home in the image won’t be the actual, exact room seen in real time. Additional work can be applied on clouds and background, such as seen in external property photos, and mask layers can even be applied to add in elements that were never in the original photograph when snapped.

Spot-fixing is a frequently-used digital effect that hides blemishes otherwise visible in a photograph. It’s very easy to do, and the matching by the software blends the targeted image part with surrounding material, so the end result looks natural and unedited. This can cover up wall stains, dents or sagging, cracks, carpet blemishes and a lot more.

Videos Aren’t Much Better

Another typical photo-based display of homes tends to be video. Folks often believe videos are more accurate and better than photographs in judging a property. However, keep in mind there is an extensive set of tools for digital video editing available, and most film professionals know how to apply similar lighting, color, and changes to film as well as how to edit and present the best image versus cropping out and removing snippets of questionable coverage. The big problem with video is how much of it can be changed with multiple video shots streamed together to look like one view or one time period.

Photographs Hide Staging

Another big issue with newly-built homes as well as used homes for sale is staging. Photographers work with sales teams to stage and present a what-if view of a home for sale that can be very different from the actual product received once the escrow is completed. Unless you see the photographs in raw form, you really don’t know what you are buying without physically visiting the property.

Bottom line, try to avoid buying a home without seeing it in person. If you do need to purchase remotely, use a third party you can trust to obtain independent images that are not professionally altered, or you may be unhappily surprised with the difference between a listing’s marketing images and your actual new home.

Filed Under: Mortgage Tagged With: Home Photographs, Mortgage Tips, Online Purchasing

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Wendy M. Doerzbacher


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